EBay adds new Europe, Russia platform to spur buying
MOSCOW/SAN FRANCISCO (Reuters)

EBay, an e-commerce giant that connects buyers and sellers, said on Tuesday it would start an online platform in five European countries and Russia by the end of March to facilitate cross-border transactions.

Online shoppers in Russia, Greece, the Czech Republic, Norway, Denmark and Sweden will now be able to buy online in their native tongues. Those countries were chosen based on demand, eBay said.

Under the new platform, buyers will only be allowed to purchase fixed-price items, as opposed to those sold in an auctions format.

EBay is focusing on cross-border transactions because they tend to provide higher revenue and gross margins than similar transactions within a single country or market.

Similarly, using PayPal for cross-border transactions generally reaps higher transaction fees for the company.

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http://www.reuters.com/article/idUSTRE61F61L20100216
http://www.reuters.com/article/idUSLDE61G2GW20100217